In Thukral (b. 1976, Jalandhar, Punjab, India) and Tagra’s (b. 1979, New Delhi, India) exhibition arboretum, the natural world and the digital world mesh forming a crack in reality. Sparked by the isolation of the Covid-19 pandemic the artists created wistful paintings inspired by photos of local flora taken on their phones.
ARTIST BRANDING
My objective was to develop a cohesive suite of promotional materials, exhibition graphics, and retail merchandise for the Arboretum exhibition. This work ranged from designing posters that attract and engage visitors prior to entry, to creating visually impactful environmental graphics that enhance the experience, as well as developing branded, purchasable items that extend the exhibition’s identity beyond the museum.
