JAMSTACK
Jamstack is a custom typeface created for the brand Strawberry Western. Strawberry Western is an independent, anti-waste fashion label by Kisa Shiga that creates unique pieces of clothing. SW makes designs that blend Harajuku street style with kitsch Americana. Jamstack is an all-caps display typeface designed to complement their unique and playful logo and clothing style.
TYPE DISSECTION
Like their logo, it is a chunky modular typeface utilizing circles, but instead of just one circle, it uses the intersection where 4 circles touch and create a diamond shape. This text is big, bold, and made for stacking.
